Jack Black Saves Some Boobs
Ok, I’ll be upfront at the start. I mostly like Jack Black.
Right – now that’s out of the way, Jack Black, along with a raft of other celebrity types are doing little promo spots for Men for Women Now– The Noreen Fraser Foundation – an organisation aimed at raising funds and awareness around breast cancer diagnosis and treatment.
I like using humour to raise awareness, I like that this is getting guys explicitly concerned with issues of women’s health, and I like mainstreaming of men’s involvement with women’s health.
For the above reasons the I can deal with the objectification of (women’s) bodies (well, breasts) that is implicit in this promo, as I don’t think it’s overtly offensive. I think this spot is well done and is positive in terms of (hopefully) making more men aware of women’s health.